I found out about this campaign the other day through one of my favourite sites The F Word.
The purpose of Pink Stinks! isn't just about trying to break down gender stereotypes. (have you noticed in toy shops the "girls" section is almost always pink, and they boys bit is blue or somehting similar? Not all girls want to play with Barbie, and not all boys want to play with toy cars)!
It's also about promoting positive role models for girls. Sadly "celebs" like Jordan and Paris Hilton are common choices for young girls to look up to these days. With our current reality show generation, more young people think they just need to get on a t.v show, or perhaps marry someone rich to be worthwhile.
"Pink Stinks!" is challenging that notion, by promoting truely postive role models for women like Annie Lennox, Rosa parks, June Sarpong and many others.
I can think of so many more to add to their list too- Joan Jett, Kathleen Hanna, Amanda Palmer, PJ Harvey, Patti Smith, Anne Rice, JK Rowling etc etc!
They have a group on facebook and a blog, as well as the main website Pink Stinks!